Why is church communication important?

I've been asking myself this a lot lately. I'm asking the question because I'm personally investing more in communication at Seven Mile Road than ever before. Plus, I am asking everyone else on staff to do the same.

Communicating well is hard work, so it must be important. If our communication is solely about cake walks, carnivals, and the fanny pack in the lost and found (we don't actually have or communicate about any of these things!), then we are wasting our time and Jesus' money.

So, what makes communication important?

  • It is about advancing the mission of God in our day.
  • It is about making sure the gospel is being heard.
  • It is about bringing people into alignment with the mission and vision of our church.

What are other things that make church communication important?