Church communication require significant time and energy because everything said and done is communicating something. Everything about your church is communicating about Jesus, about church values and culture … even the stuff that you do not think is communicating. Intentionality with signage, hospitality, and children’s registration is an opportunity to show visitors they are valued.
Even more, lackadaisical strategy concerning Sunday morning hospitality could signal a lack of concern to a first-time visitor. An overcrowded children’s classroom may signal lack of concern for safety to a nervous mother. A commitment to church communication is a commitment to consider deeply the messages we are sending at all times and in all areas.
What are you actually saying?
What are you missing?
Who are you missing?