Are you communicating clearly?
Are you communicating helpfully?
Are you removing all stumbling blocks?
Are you ruining your message before it even gets heard?
Church communication demands skill from the responsible party. Poor writing, design, or production can derail a great initiative by shutting off communication, underselling its importance, or missing its audience.
It’s no secret that the skilled communicator will know his or her audience, but that knowledge will matter less if the message is poorly communicated.
Careful and efficient writing, quality production, and correct information are essential to helpful communication. Communications work should take into account the skill necessary.
Are you laboring for clarity?